Frequently Asked Questions
Why can't I use my own logo for my department/program?
Creating a strong and consistent brand and identity is essential for maintaining a
unified and professional image across all official publications, stationery, websites,
and other communication platforms. This includes using consistent logos, color schemes,
typography, and messaging to ensure that the organization's identity is easily recognizable
and effectively communicated to its audience.
Why can't I use yellow for text?
Yellow text on a white background does not provide sufficient contrast for most viewers,
and the use of color text without accompanying black and white text can be a violation
of ADA regulations. For these and aesthetic design reasons, the CMS limits the colors available for
text. [See also Colors and Web Design.]
I have an amazing print brochure that I want to make into a web page! How can you
help me?
The web team will make every attempt to help you communicate the major points of your
printed material via a web page, but users need to recognize that the web is an entirely
different medium, and most print pieces cannot be directly reproduced on the internet.
(Refer to Skidmore Website Standards and ADA Compliance for a few reasons why this is the case.) What is normally done is that key graphics
are copied and used in the website, along with important text, to give a general "feel"
of the printed piece. If the file is small enough for uploading, a link to a full
PDF version of the printed material is usually offered alongside the abridged web
version.
Why doesn't the college web design exactly match the college wordmark colors?
The Pantone colors used by Skidmore in print pieces do not always render well on various
web browsers and can provide difficulties with proper text/background contrast levels,
or are otherwise unsuitable for web design. The web team has provided a list of colors for use in Skidmore websites.